As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Marketing professionals are feverishly obsessed with “social media marketing.” Social media includes websites where huge numbers of users provide their own content and create connections and relationships by sharing information and following each other’s updates. There are dozens, and perhaps hundreds of these sites like Facebook, LinkedIn, Twitter, MySpace, Spoke, ecademy, Classmates.com, Friendster and Flickr, where people exchange business and personal information, status updates, photographs, videos, news articles, political views, resumes, sexual interests, sports opinions, recipes, health facts and endless amounts of other data.It doesn’t end there. Social media marketing also includes the use of blogs, online videos, discussion forums and creating ways to allow customers to provide feedback and ratings on the pages of your websites. And a lot more. It’s tremendously valuable and some organizations have done a great job getting real value out of their social media marketing efforts.Without a doubt, there are massive marketing benefits available to marketers who can figure out how to harness the attention and preferences of audiences using social media tools. Everywhere you turn in the marketing world, people are promoting the value of engaging social media for businesses purposes. I quickly went through a week’s worth of emails to find invitations to attend or view whitepapers, webinars and conferences. Here is a sampling of what I’ve received over the last seven days:
How to Develop a Social Media Strategy That Works For Your Brand
Connecting Constant Contact and Social Media for Internet Marketing Success
Free webinar – Webcasting + Social Media Increase Attendance: An UNLEASH09 Case Study
The Best of Both Worlds: How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools
Email Gone Viral: How To Extend Email Reach Through Social Sharing
2009 B2B Social Media Benchmarketing Study
Service in the Time of the Social Customer
Understanding Your Online Reach
Generate a Buzz for Your Business Through Social Media Marketing. Convert that Buzz into Revenue.
5 Killer Ways to Promote Your Facebook Fan PageNow, I subscribe to several marketing newsletters, but there are hundreds of others and this list represents just a week of emails — and I probably missed some. Marketing via social media is white hot — the level of excitement is off the charts.Social media, however, cannot yet substitute entirely for other, more traditional forms of marketing. Recently, I was on an “expert panel ” at a marketing event and the audience was breathlessly excited about social media. At one point, all of us panelists were asked to comment on the value of this new channel and when it was my turn, I stated that while I thought social media would someday provide enormous marketing value, I was concerned that people were focusing too much effort and attention on it. I said that, in my view, there was probably no huge “first mover advantage” in figuring out how to market successfully via social media and that it was important to continue to utilize email, direct mail, direct sales, telesales, advertising and other channels for now. I said that people should make sure they stayed current with what was happening in social media and they should be constantly experimenting, but, since no one has yet cracked the code on measuring the results of these new opportunities, it was important not to get distracted from demand generation methods we currently use that we know are effective.These statements won me a large number dirty looks and I felt like I’d just announced that I was predicting a major comeback in Yellow Pages advertising. Several people in the audience probably dismissed any notion of hiring my company to do marketing consulting for them and I think there may have been murmurs of organizing a lynch mob.The odd thing is that I actually am very excited about the potential of social media marketing and we use it in my company everyday. I just think that its value as a form of demand generation isn’t clearly understood yet and, since it’s not very measurable, it flies in the face of responsible marketing for most companies to devote inordinate amounts of resources to it.We have a tendency in marketing to assume that new channels make old ones obsolete. For example, when email began to gain in popularity and effectiveness, many marketers concluded that direct mail was on its way out. Oddly enough, email marketing, to some extent, became a victim of its own success. Spam grew at a faster rate than quality email, and soon customers’ in-boxes were loaded with so much garbage that system administrators all over the country became more aggressive at filtering out unwanted email. Unfortunately, a lot of good quality email, much of which customers had subscribed to, got caught in spam filters. Deliverability rates of email marketing campaigns dropped precipitously and the whole medium has lost some of its effectiveness. The net result is that direct mail, good old fashioned printed offers sent through the USPS, has made somewhat of a comeback. The death of direct mail was highly exaggerated.Something similar is likely to happen to social media marketing and I think it’s already started. For example, I get many emails telling me that people have started to follow me on Twitter. These emails contain no information about my new fans, just a cryptic user name, which I can click on if I want to see who it is. What I have discovered is that a growing number of these “followers” are providers of porn and are probably signing up to follow tens of thousands of unsuspecting Twitter users like me. If this continues unchecked, I will not be a Twitter user for long because, as it turns out, I am not actively seeking more junk mail in my in box. I suspect you are not, either.My own company has yet to generate any business from our social media efforts. “Old” methods like telephone calls, emails, speaking at conferences and networking still drive most of our business. When I started Real Results Marketing five and a half years ago, I resolved to go through my contacts and either email or telephone people in my network every month. To this day, most of the business opportunities we uncover happen through this type of work and former colleagues are still the richest source of consulting deals. It’s a real struggle sometimes to make myself take time out of a busy day to make those calls or send those emails, but they’ve proven so vitally important to our revenue stream that I don’t dare let up on these efforts.I realize that most businesses can’t rely on the founder’s professional network as a primary form of demand generation. Bigger companies have their own tried-and-true methods for driving growth. Your company may utilize a sales force, telesales personnel, advertising campaigns, sophisticated database marketing initiatives and other tools for creating sales opportunities and I’d argue that the importance of those approaches hasn’t diminished one bit in the face of social media growth.Whatever has worked for you historically should still be the primary focus of your sales and marketing. You certainly want to stay plugged in to social media and, by all means, attend workshops, conferences and seminars on the subject. It might even be a smart investment to devote a headcount or two to doing nothing but experimenting with these exciting new marketing tools.Someday, someone will master how to market effectively and measurably via social media. Once that happens, all of us in marketing will need to learn how to adapt those discoveries to our businesses and use them to drive sales and profits. Until that time, however, marketers should focus most of their resources on the tools they understand so they can live up to their primary responsibility of driving profitable, long term growth for their employers.I have joked that I have become the leading advocate for “antisocial media marketing.” I’m actually a big supporter of these exciting new channels — just not at the expense of marketing techniques that have been proven to work. Nonetheless, my less extreme position on the subject probably means I won’t be voted the most popular speaker at marketing conferences in the future. I’ll just to have to be sure I stay one step ahead of the lynch mob and keep making my networking calls month after month.I hope your business is thriving. You may be hearing from me soon.